PUMA partnering with Fuseproject created this innovative, green packaging system.
Boxes contribute to millions of tons of waste each year. Fuseproject explored getting rid of them altogether by creating instead a a reusable bag to provide structure, thus using 65 percent less cardboard. The packaging also has no laminated printing, no tissue paper, and weighs less for shipping while also eliminating the need for a plastic retail bag. The rollout of the new packaging and distribution system is planned for 2011.
Millions of shoes shipped in this bag will reduce water, energy and diesel consumption in the manufacturing process by more than six percent per year. In summary: 8,500 tons less paper, 20 million megajoules of electricity saved, 1 million liters of fuel oil and 1 million liters of water will be conserved. During transport 500,000 liters of diesel will be saved and by replacing traditional shopping bags, the difference in weight will save almost 275 tons of plastic.
Way to go Fuseproject. Impressive!
6 comments:
wow - definitely pretty impressive. so they're moving all their shoe box packaging over to this design? if so, that's a big big move. i wonder if other shoe companies will jump on board. very cool.
(also a fan of the james bond word play... 'clever little girl')
wow! It is really exciting to think about all the creativity and innovation this whole green revolution might unleash...
That's awesome. We're looking for innovative, rad packaging ideas like this for our tshirt company.
Thats called real shoe
This is an awesome idea. I love the nag holding the shoes and it is new and creative. i could see a lot of other products using this idea.
check out some of my work (graphic design)----> http://shesksworld.blogspot.com/
That is such a cute illustration!! I sometimes want to put up my sketches, but I always change my mind haha.
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