These fun cans were released earlier this summer by Coca-Cola. They were a promotional/seasonal package design targeted at the shoppers usage experience. As companies look for more creative ways to connect with consumers I foresee more customized packaging like this in the future.
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Package Design Magazine is having it's sixth Makeover Challenge. For the Makeover Challenge Package Design Magazine picks a product and then asks four different companies to re-design it. This year the companies re-desiging Casa Visco gourmet sauces are Beach Packaging Design, Estudio Ray, Queue Marketing Communications Group and Rex Design. You can vote for your favorite here.
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