Branding Design New York

I think the New York Times has done a great job of branding itself. Most companies when they are designing their logo's don't realize what an asset their branding can be to their businesses and how expandable it can be. New York Times is a perfect example of well executed branding.You can see the new signage for their Times Square building here and how their logo has become so recognizable that they can just use the "T" for the New York Times magazine logo.

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